Sherwin-Williams ‘Poised Taupe’ Is The 2017 Color of the Year – “It’s like gray and brown had a baby.”
You might recall that last year Sherwin-Williams chose “Alabaster” white as the Color of the Year. Well, are you ready for their 2017 pick? Drumroll, please: The big winner is “Poised Taupe,” which isn’t hot or cold, dark or light, but something in the middle zone. Or, according to what Sue Wadden, the director of color marketing for Sherwin-Williams, told the Today Show: “It’s like gray and brown had a baby.”
The company says the hue is a modern take on a timeliness classic and explained their choice in a statement: “It signals a new direction in society’s ever-growing thirst for beautiful neutrals that bring warm and cool tones together to create one irresistibly versatile color.” We have to say, this color definitely strikes the balance between bold and subtle.
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